How to name a business: 7 keys to remember
""Taylor, whose company gives marketing advice to small businesses, offers these tips for coming up with a company name:
Make it short. "Remember, your domain will also be used for social media profiles, so shorter is better," she says.
Make it memorable. "We don’t just type anymore, so make your name easy to remember," Taylor says. "Also, if you have the kind of business that you’ll be promoting via video or radio, you’ll want to be able to say it and have people remember it."
Make it pronounceable. This is just as important as being memorable, Taylor says, "because if people can’t pronounce it, they won’t be able to remember or spell it."
It should be easy to spell a single way. "You don’t want to waste your marketing time and money teaching people how to spell your name. That doesn’t mean that you can't get creative."
It should be “descriptive” or "brandable." Taylor cites her own company name, DIYMarketers, which she said is "so clear, so brandable you don’t need to be a rocket scientist to understand what kind of site this is."
Don’t use hyphens. "Hyphens confuse people and will literally send your potential customers to someone else when they type in your domain without the hyphen," Taylor says.
Go for a .com extension. "I always aim for a domain that has a .com extension as well as an open .net extension,” she says. Not only are these the most common extensions, but often, users "are on autopilot and they enter dot-com," she says. But you can also be creative, Taylor notes, pointing to Visual.ly, a visual content services company that used the extension ".ly."
- https://www.sba.gov/business-guide/launch-your-business/register-your-business
- https://www.sba.gov/business-guide/launch-your-business/register-your-business#section-header-0
- https://learn.sba.gov/dashboard
- https://learn.sba.gov/learning-center-plan/learning-center-how-to-write-a-business-plan
- https://www.nerdwallet.com/article/small-business/business-startup-costs
""Taylor, whose company gives marketing advice to small businesses, offers these tips for coming up with a company name:
Make it short. "Remember, your domain will also be used for social media profiles, so shorter is better," she says.
Make it memorable. "We don’t just type anymore, so make your name easy to remember," Taylor says. "Also, if you have the kind of business that you’ll be promoting via video or radio, you’ll want to be able to say it and have people remember it."
Make it pronounceable. This is just as important as being memorable, Taylor says, "because if people can’t pronounce it, they won’t be able to remember or spell it."
It should be easy to spell a single way. "You don’t want to waste your marketing time and money teaching people how to spell your name. That doesn’t mean that you can't get creative."
It should be “descriptive” or "brandable." Taylor cites her own company name, DIYMarketers, which she said is "so clear, so brandable you don’t need to be a rocket scientist to understand what kind of site this is."
Don’t use hyphens. "Hyphens confuse people and will literally send your potential customers to someone else when they type in your domain without the hyphen," Taylor says.
Go for a .com extension. "I always aim for a domain that has a .com extension as well as an open .net extension,” she says. Not only are these the most common extensions, but often, users "are on autopilot and they enter dot-com," she says. But you can also be creative, Taylor notes, pointing to Visual.ly, a visual content services company that used the extension ".ly."
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